Hashtag

Hashtag needed a brand identity that could hold its own in a category where trends move fast and attention is hard to keep. Fashion buyers decide in seconds whether a brand feels current or already dated, so RGB was brought in to build something with enough personality to be noticed and enough consistency to be remembered beyond a single season.

The brief asked for an identity that feels youthful and energetic without slipping into the same visual language every other fashion brand seems to reach for. It needed to work across a fast moving mix of formats, from product shots to social campaigns, and still feel like one clear brand rather than a collection of unrelated posts.

RGB built a bold, expressive visual system around confident typography and a colour palette with enough attitude to stand out on a crowded feed. The creative direction leaned into movement and energy, using layout and imagery to give the brand a sense of momentum rather than a static, catalogue style look.

The identity was carried across campaign creative, social content and digital assets, giving Hashtag a consistent voice and visual presence wherever a customer came across the brand, from a scroll on Instagram to a visit to the website.